Friday, 8 April 2016

Pitch and Evaluation

Pitch Evaluation

Pitch Video is below
https://www.youtube.com/watch?v=kfczHLurtc0
https://www.youtube.com/watch?v=Ij4DPfU4K-k

Pitch Feedback Video is below
https://www.youtube.com/watch?v=j_Hs03183AM

In my pitch that i did with my group we got a lot of information from our target audience which was that we were able to ask them if they liked our advert idea once we had explained to them what our idea was then they would answer yes or no. We asked our target audience both qualitative and quantitate questions. A weakness was that we only asked a small amount of people so there thoughts were quite similar. A strength was that we all collaborated and worked as a group to go and get the information and for people to fill out the questionnaire. 

Since people thought that our advert was a little similar to the Mars Advert when the man goes to the goal and starts to save a lot of goals. So therefore we changed our idea so that our main character in the advert wasn't in goal but was actually on the field shooting goals but very badly until after half time when he eats the crunchie and then starts to play amazingly. A weakness was that when we received feedback that people said that it doesn't make sense as to why he would eat a crunchie and how it's relevant to football which means that my group and I have to meet up and discuss if this is the idea that we want to go with or decide on another idea, that a member of our group came up with. 

Our target audience was 11-17years and that this would be aimed primarily at boys and secondary target audience being girls since they could also enjoy it. Thats why girls would be watching the game so that we are showing that they take an interest in it. Also in this advert it is also aimed at all ethnicity.  

Our product placement would be located on the E4 AT 6:00PM before The Big Bang Theory starts because i know that a lot of people around that age like watching this show so then it would make more sense for us to put it on at that time to catch our target audience attention when it is on.
Nobody really commented on our product placement so therefore we didn't change or decisions since it seemed like they agreed. 

Due to the fact that one of our members of our group wasn't their then the rest of my group and I had to do her parts but because we wasn't used to her parts that she had written herself, we only had a short time to redo her parts since she had her own script that she had with her. so due to this issue when we were talking we were saying things like "um" and getting some things mixed up however we brought it back and it actually turned out okay and our class understood that we had to do her parts as well so they didn't seem to matter too much about that. Also with this issue it meant that we all had a lot to say than usual that we wasn't really prepared for but things turned out and overall it was a good pitch presentation. 

A strength that my group and I had was  that we all contributed in the work that needed to be done no one was lazy and in this part of the unit it can be boring because all we want to do is film but everyone contributed so that it would be quicker for us to start. A weakness was that we did rush things since not everyone turned up so when my other peers were doing there pitches my group and I was multi tasking because we had to create a new script for some slides that we had share equally and we had to listen and watch thier presentation. 












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