Equipment & Props List

Equipment & Props List 

Equipment: 

Camera - School provides us with

Tripod - School provides us with 

Props

Crunchie Chocolate Bar - Pack of 4 £1

Box - School provides us with 

Eye Mask - School drama room provides us with 

Cast & Crew List

Cast & Crew List

Cast 

Ibrahim Bangura - Main Character (Saves Girl) 

Mercedes Harrison - Main Character (Saved by boy) 

Melesha Robinson - Friend of girl

The reason why these three people would suit being in the cast is because they all did GCSE drama so therefore they are experienced in acting. 

Crew 

Tanvir Ashruf-Luhdi - Camera Man 

Alberta Adjei - Director

Mercedes Harrison - Editor

Tanvir was best suited to be Camera man because he was very good at filming when he created his short film in Unit 22. Alberta will be good for the role of director since it was her idea and she will know the story better than us and she is very organised. 

Melesha and I would be best for the role of editor since we enjoyed editing last time in unit 22 and we were very good at it. 

Audience Info Grid

Audience Info Grid

Advertising Standards Authority Rulings

Advertising Standards Authority Rulings  

The advertising association began the committee of advertising practice. This was to draft the British Code of Advertising Practice. In the year 1962 the industry set up the ASA (Advertising Standards Authority to take on the complaints that advertisements had broke. 

The role of the ASA is too take people's complaints on board about different advertisements out at the time and then its the ASA's job do decide if that advertisement has breached the advertisement standard codes if it has then it is then banned by the ASA and can no longer be shown on television. 

When advertising to children this must be taken with more care and precautions advertisements aimed at children are usually the subject of debate because advertisements may influence the child's consumption. Studies have shown that children between the ages of 6-11 spend around about 28 hours a week watching television. This includes them being exposed to 20,000 commercials. 

Advertising food and drink on television is also a little more complex especially when young people are watching since on the adverts the creators of the advert make the product look so exquisite and delicious that it makes people want to go an buy that food product. However the problem that the creators have is that its shown to young people and the majority of the food being advertised is junk food and since young people are quite gullible and go and buy this but then it may lead to an increase of childhood obesity.  

Some examples of advertisements that were banned by the ASA: 

Booking.com

Booking.com is a service that people use to book flights for holidays, business etc. This advert had a total of 1,768 complaints since the advert encouraged young people to use inappropriate language by replacing the word 'Booking' with a swear word. This was not upheld since it was just a play on words that young people changed so that it became inappropriate and that's not what they had intended to do so the ASA disagreed with the complaints and decided that there was no need to ban the advert. I agree with what the ASA decided since that's not what they intended to do and it was just young people being immature. 

Paddy Power 

Paddy Power is a service that let people bet on things. This advert had a total of 5,525 complaints, this advert was upheld by the ASA because the public thought that it was insensitive to bet on what the outcome could be during the Oscar Pistorious murder trial for murdering a woman and also it was inventive to his disability. I agree with the ASA for upholding this advert because the advert seemed as if it was making fun of the situation and it was insensitive to the family and friends of the victim. 

Sainsbury Royal British Legion 

Sainsbury Royal British Legion advert had a total of 823 complaints, this advert was not upheld since the advert showed a story that happened back in 1914 during the First World War on Christmas Day where they stopped everything and played a game of football. The complaints by the public were mostly objected to the idea of using something that happened during the war to advertise sainsbury which is a grocery store. The ASA said that they did not mean for the advert to be offensive and in breach of the code. I agree with the ASA for not upholding this since it was just an innocent of way of showing how people can come together at Christmas and i think it was a good way to show people that even if they are at war. However I did not understand where sainsbury came into what the message of this advert was trying to say. 

Unit 30 - Advertisments Techniques

Advertisement techniques

Hidden message makes it unclear on what the actual advert is selling/promoting.

The Australia largest bank ATM network advert would mainly be aimed at people over the age of 18 - 70, and can be any race to have a bank account, and is both aimed at males and females, and can also be all social classes A - E.

The bank advert shows a small innocent little dog watching the television and the advert about the bank comes on and it says "Big is better" this is to make people think even though you may feel small, or look small you can still go big and do big things and you can do anything if you put your mind to it. Where this advert is located is in a living room which may also make people that its just a normal in a normal household.

Overt message makes it clear to the audience on what the actual advert is selling/promoting.

The Go Compare advert would be aimed at people who can drive and have cars since they are the ones who would get the most out of it. I would aim this type of advert at all races since all people can drive I would aim this at males and females in the social classes of B - C2 since people in the D - E category may not have a disposable income aft6er paying for bills and other home appliances. the people in  the A category may also not drive because they have other people doing it for them because they are much wealthier than others.

The Go Compare advert has a large man running around and listening to other people conversation about car insurance and how expensive it is and then he suggest that they should compare from other companies since that is what will save them money. He also has a very annoying song that goes along with it but that is what make it stick in other the target audience head. They use quite natural lighting since it is located outside this may be because they talk about car insurance and insurance is a real thing that people get when they buy a car so it seems quite realistic.

Emotional response is how people are affected and respond to the advert through there emotions.

The advert Chevy commercial Maddie would primarily be aimed at people who can drive so mainly aimed at people 17 - 65. I would also aim this at both genders both male and female and can also be any race, but I would aim this type of advert at people in the social class B-C2 since people in the D-E may not have a disposable income to buy a brand new car. Also people in the A social class may have people dive them around like a shofar.

In this Chevy advert it is based around a woman and her dog and a back story of their life together as they are about to end the dogs life, but they show scenes of the family driving a Chevrolet  In this advert they used a slogan 'A best fiend for life's journey' this slogan connotes that this car is like a dog and that it should be treated with love and respect. In this advert they use a piano to make the advert seem quite calm and I went with the flow and it was quite peaceful because the dog was about to die. I would also say that the lighting was a big impact on the advert since they used natural lighting which conveys that the advert is quite realistic and it just seems more believable.

Celebrity endorsement when adverts use celebrities to persuade people to buy or listen to what the advert is selling or promoting.

The Nespresso advert would primarily be aimed a people who drink coffee so for example people aged 21 - 50 year old males and females. I would also aim this at all races in the social classes of A - D since people in the E category may not have a disposable income to buy a Nespresso coffee machine.

In this Nespresso advert it shows George Clooney making himself an Nespresso and people coming up to him acting as if he is just a normal man this may mean that you don't have to be a famous celebrity to have a Nespresso coffee. In this advert they use very natural lighting to make it feel very realistic to the audience. Producers may use celebrities in their adverts to make people want to go out and buy a Nespresso coffee machine and the celebrity may also get publicity to kind of show the public that there around and also might get their fan base up. 

Unit 30 - Advertisment Styles

Advertisement Styles 

Humour advertising is the aim to engage audiences by being fun and funny.

The Doritos advert I would say is primarily aimed at teenager boys and secondary target audience being early 20’s. I would aim this advert at people at the age of 13 – 25, and all races are able to eat Doritos and I would also aim this advert at people in the C2 – E.

In this advert it shows a young boy and a boy in his early 20’s and the boy in his early 20’s is walking down the street eating the Doritos and the young boy wants some so they exchange the Doritos for a ‘ride to the future’ in the young boys ‘time machine’ which is actually a cardboard box. This is very humorous since when the boy comes out he actually believes that he has travelled in time because the boy left and then there was an old man standing there but it was actually just a coincidence. The reason people may want to watch a funny advert and why producers may make them is because it makes people want to watch it again and also could talk about it to friends since the people that their aiming it at is young teenagers and young adults.

Surreal adverts are designed to engage audiences by not following generic conventions. 

The Oasis advert would most probably be aimed at people aged 14 – 26 and is aimed at all races and can also be bought by both males and females and they may also be bought by people in the social class of C1 – D.

The Oasis advert is based around Japanese girls who show that it’s an international advert and is popular in different characters. Also you know it’s a surreal advert because when the girls drink the Oasis there are explosions which wouldn’t happen in real life. Also in the girls bedroom outside their window a huge duck turns up and takes them away with them which just confirms that it’s a surreal advert because there is no way that a duck would turn up outside a bedroom window once drinking the Oasis drink. In this advert they used a lot of special effects to make this seem very surreal.

Parody is making fun of an existing media text.

The John Lewis parody advert of the man in the moon would mainly be aimed at 17 – 25 year old males and all races since the nice heart-warming advert was turned in to a joke. I would say that the types of people that would watch this advert are people in the social class D-E.

The John Lewis parody advert was changed to be funny advert instead of sad and moving advert. Since the older teenage boy was seeing a man in a moon and was creped out by it and got a toy gun to go and shoot him and it blew the moon up. In this parody advert they used another scene from another advert to make it seem real when he ‘blew up the man in the moon’. In this advert they used an extreme close up of the eye and a tear dropping from it to show the audience that the man is upset and is alone so that then creates sympathy

Unit 30 - Advertisments Forms

Advertisement Forms

Realistic adverts attempt to engage audiences by using believable stories and characters.

The Mc Donald’s advert is a realistic advert when you can that would be aimed at 5 – 30 as the advert talks about food and what’s in the food also so it can be based for younger children and adults but primary this advert would be for adults. Also I would say that the mc Donald’s advert will have the target audience of all races, both genders and in the social classes of C1 – D since people in the E category are unemployed and may not have a disposable income, and the people in the A – B category may not be interested in this and go different types of more expensive restaurants.

In the advert we see a child about the age of 8 was letting off steam when he was playing but doing dangerous things and his parents told him not to do things like that and to be careful and when he then run to the counter of Mc Donald’s he was told he can this could show parents that mc Donald’s is a safe environment and the food is so good it’s worth running up to for it. This is a realistic advert because the family that was in the advert looked like a real family and wearing normal clothes that a parent and child would wear. Also during the advert one of their locations was at a house which is very family like.

The Postcode lottery advert is also a realistic advert since it’s something that people may do almost every week. This is aimed at both genders since anyone can do the lottery at the appropriate age. The age I would say that the postcode lottery is aimed at is 16+ since it can be done by anyone above the age of 16. I would also say that this can be done by all races, and it would mainly be aimed at people in the social classes of C1 – E since there is a big change of winning millions of pounds that they don’t have.

It’s obvious to the audience that this is a realistic advert because the people being filmed have just come out of their houses are so surprised and shocked they can believe and their facial expressions and emotions says it all since you can’t fake a reaction like that. Also the people were coming out of their houses in night wear and dressing gowns which also shows the audience that it’s real and it can happen to anyone even when they weren’t expecting it.

Anti-realist adverts use scenarios that are hard to believe or identify. 

The Haribo Starmix sweet advert is an anti-realistic advert and is mainly for the ages of 7 – 21 since not a lot of adults go out of their way to buy sweets. In the social classes of C2 – E with all races and both male and female.

In the advert for haribo starmix sweet there are older people in the working class who are sitting around eating the sweets with child voices which sounds like 6 year old boys and girls we know that this is anti-realistic since when you eat the sweets your voice won’t sound like that. But also the reason that they children voices is because if you’re an adult and you eat the sweets you can feel like you’re young again and don’t feel too old and your also never too old to eat a haribo. Also what may be attractive to children who are going to eat these sweets are the different colours and shapes.

Another anti-realistic advert that is very popular is the Snickers advert which would be aimed at people in the age range of 8 – 30 and can be for both genders since both male and female can buy snickers. Also the people that would most probably go out and buy snickers are people in the social classes of C1 – E since people in the A – B category most probably eat more expensive sweets, this can also be for all races. 

In the snickers advert they use a famous character known as ‘Mr Bean’ this also known as celebrity endorsement this is most likely used to get more publicity because ‘Mr Bean’ is a well-known character on television and people may think that if Mr Bean eats snickers then so should they. Also you can see that this anti-realistic since when eating the snickers the character believes that he can do flips and tricks which wouldn’t happen in real life if someone was going to eat this chocolate.   

Animation gives producers limitless ways of selling products imaginatively.

The Kit Kat advert is an animation advert because it’s based upon cartoon characters which would mainly be aimed towards to 5-13 with all races and are both male and female; I would also put the types of children that would watch this advert in the C1 – E social class.

The Kit Kat advert shows a man in his late 30’s walking around his work place looking quite dull, bored, and tired but then he sees a Kit Kat and eats it and he is then full of energy. The producers of the advert use very slow and boring music at first before the man eats the Kit Kat and then the music gets very upbeat once he’s eaten the Kit Kat this shows that once you eat the Kit Kat you can be full of energy and the upbeat music went with the theme of the advert. Kit Kat also uses a slogan ‘Have a break have a Kit Kat’ which goes with what the advert is trying to say.



Documentary takes on ‘real life’ feel that try to add trust and believability.  

The Mc Donald’s nugget advert would primarily be aimed at mothers with younger children who like going to Mc Donald’s so between the ages 21 – 40 this can be aimed at all races and aimed in the social class of C1-D this is because some families in the E category may not have a disposable income.

The Mc Donald’s advert uses a mothers opinion on what she thinks is good for her child to eat after hearing all these horror stories about what is in the chicken nuggets and once she hears what is really in the chicken nuggets she feels more comfortable going to Mc Donald’s. They documentary looked as if it was based upon real people which made it feel more real. They also showed a scene where the mother was looking up ‘what is really in your McNugget?’ but then had different words popping up over the television to cause terror for example words like slime, beaks, feet, and mush which is what is making people not want to buy it however they get a professional food teacher named Rosie to put mothers minds at rest which then makes people want to go out and buy some McNuggets.

Another documentary also shown on television is the KFC advert and is aimed all races, and is mainly aimed people aged 20-40 and both male and female can eat KFC and can enjoy it. The type of people that would go to KFC is people in the C1 – D social class and since people in the A-B most probably go to much more expensive and classier restaurants and people in the E social class may not have a disposable income since they are unemployed.

In the KFC advert they show the public the types of different ingredients that they use in KFC which makes it look more attractive since it looks fresh and is decorated to look that way to make people want to go there. They also show a nuclear family which has a mother, father, and young boy and girl, this could be to show that it’s family, friendly and boys, girls, men and women can all sit an enjoy it. They also have a slogan so that it can stick in the audience’s mind which is ‘Finger lickin’ good’.

Talking heads allow ‘real people’ to explain benefits of products and services.

The advert for Credit cards are mainly aimed at adults aged 18-60 and can both be male and female, they can also be any race since anyone can have a credit card and the type of class that the people would be in to have a credit card is all classes A-E because anyone can have one.

This advert shows us real people and their real opinions on what they think about the Money.co.uk website. This advert advises people which can be helpful if they don’t know what to do about their money or have any enquires at all.

Series offers audiences a chance to engage with characters as their story develops overtime. 

The Tesco series advert would mainly be aimed at women since the person that usually does the shopping are women and secondary target audience being men. The age of women that would shop in Tesco is from the ages of 25 – 65 and is all races, and the people that would shop there are most probably people in the social class of B – D since people in the E category may not have s disposable income to go out and buy groceries and the people in the A category may get people to out and buy their groceries for them in much more expensive stores.

The Tesco series advert shows a family a mother, father and their son. It shows the audience the mother looking at different prices which shows the audience that the others are the ones to usually check the prices and go for the on with the best value. The father is the one that talks with the woman at the checkout trying to get a better deal which shows his manly role in the family. The Tesco advert has a slogan of ‘every little helps’ which means that even if something is reduced by a little that little bit of money that you saved will come in handy somewhere else. This series of adverts had a lot of realism to it since that is what you would see in a grocery store and there wearing normal clothing which also shows that they are just like normal people.

Stand alone are on off adverts that are designed to have deep impact on audiences through strong messages and memorable audiences.

The Sainsbury’s advert would be aimed at primarily women since the people that would go and shop in Sainsbury and then the secondary target audience would be men. The age that I would aim this at are people aged 18- 65 I would say that this aimed at all races and is and can be aimed at both male and female, I would say that the people that shop at Sainsbury will be in the social class between B-D because people in the E social class may not have a disposable income after paying for bills etc.

The Sainsbury advert has a very emotional message by trying to convey their ethos at Christmas. This advert shows a family’s house has had a house fire and everything at Christmas was ruined and they had no food or presents until neighbours heard about the family and they decided too re decorate the house and have a Christmas together, the message is that no one should be alone and it’s about getting with your friends and family. The advert is very moving but is overturned when people come to help them and is turned into a positive. The sound that they use in the advert is a piano and is also a non-diegetic sound.