Humour advertising is the aim to engage audiences by being fun and funny.
The Doritos advert I would say is primarily aimed at teenager boys and secondary target audience being early 20’s. I would aim this advert at people at the age of 13 – 25, and all races are able to eat Doritos and I would also aim this advert at people in the C2 – E.
In this advert it shows a young boy and a boy in his early 20’s and the boy in his early 20’s is walking down the street eating the Doritos and the young boy wants some so they exchange the Doritos for a ‘ride to the future’ in the young boys ‘time machine’ which is actually a cardboard box. This is very humorous since when the boy comes out he actually believes that he has travelled in time because the boy left and then there was an old man standing there but it was actually just a coincidence. The reason people may want to watch a funny advert and why producers may make them is because it makes people want to watch it again and also could talk about it to friends since the people that their aiming it at is young teenagers and young adults.
Surreal adverts are designed to engage audiences by not following generic conventions.
The Oasis advert would most probably be aimed at people aged 14 – 26 and is aimed at all races and can also be bought by both males and females and they may also be bought by people in the social class of C1 – D.
The Oasis advert is based around Japanese girls who show that it’s an international advert and is popular in different characters. Also you know it’s a surreal advert because when the girls drink the Oasis there are explosions which wouldn’t happen in real life. Also in the girls bedroom outside their window a huge duck turns up and takes them away with them which just confirms that it’s a surreal advert because there is no way that a duck would turn up outside a bedroom window once drinking the Oasis drink. In this advert they used a lot of special effects to make this seem very surreal.
Parody is making fun of an existing media text.
The John Lewis parody advert of the man in the moon would mainly be aimed at 17 – 25 year old males and all races since the nice heart-warming advert was turned in to a joke. I would say that the types of people that would watch this advert are people in the social class D-E.
The John Lewis parody advert was changed to be funny advert instead of sad and moving advert. Since the older teenage boy was seeing a man in a moon and was creped out by it and got a toy gun to go and shoot him and it blew the moon up. In this parody advert they used another scene from another advert to make it seem real when he ‘blew up the man in the moon’. In this advert they used an extreme close up of the eye and a tear dropping from it to show the audience that the man is upset and is alone so that then creates sympathy
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