Hidden message makes it unclear on what the actual advert is selling/promoting.
The Australia largest bank ATM network advert would mainly be aimed at people over the age of 18 - 70, and can be any race to have a bank account, and is both aimed at males and females, and can also be all social classes A - E.
The bank advert shows a small innocent little dog watching the television and the advert about the bank comes on and it says "Big is better" this is to make people think even though you may feel small, or look small you can still go big and do big things and you can do anything if you put your mind to it. Where this advert is located is in a living room which may also make people that its just a normal in a normal household.
Overt message makes it clear to the audience on what the actual advert is selling/promoting.
The Go Compare advert would be aimed at people who can drive and have cars since they are the ones who would get the most out of it. I would aim this type of advert at all races since all people can drive I would aim this at males and females in the social classes of B - C2 since people in the D - E category may not have a disposable income aft6er paying for bills and other home appliances. the people in the A category may also not drive because they have other people doing it for them because they are much wealthier than others.
The Go Compare advert has a large man running around and listening to other people conversation about car insurance and how expensive it is and then he suggest that they should compare from other companies since that is what will save them money. He also has a very annoying song that goes along with it but that is what make it stick in other the target audience head. They use quite natural lighting since it is located outside this may be because they talk about car insurance and insurance is a real thing that people get when they buy a car so it seems quite realistic.
Emotional response is how people are affected and respond to the advert through there emotions.
In this Chevy advert it is based around a woman and her dog and a back story of their life together as they are about to end the dogs life, but they show scenes of the family driving a Chevrolet In this advert they used a slogan 'A best fiend for life's journey' this slogan connotes that this car is like a dog and that it should be treated with love and respect. In this advert they use a piano to make the advert seem quite calm and I went with the flow and it was quite peaceful because the dog was about to die. I would also say that the lighting was a big impact on the advert since they used natural lighting which conveys that the advert is quite realistic and it just seems more believable.
Celebrity endorsement when adverts use celebrities to persuade people to buy or listen to what the advert is selling or promoting.
The Nespresso advert would primarily be aimed a people who drink coffee so for example people aged 21 - 50 year old males and females. I would also aim this at all races in the social classes of A - D since people in the E category may not have a disposable income to buy a Nespresso coffee machine.
In this Nespresso advert it shows George Clooney making himself an Nespresso and people coming up to him acting as if he is just a normal man this may mean that you don't have to be a famous celebrity to have a Nespresso coffee. In this advert they use very natural lighting to make it feel very realistic to the audience. Producers may use celebrities in their adverts to make people want to go out and buy a Nespresso coffee machine and the celebrity may also get publicity to kind of show the public that there around and also might get their fan base up.
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