Unit 30 - Advertisments Forms

Advertisement Forms

Realistic adverts attempt to engage audiences by using believable stories and characters.

The Mc Donald’s advert is a realistic advert when you can that would be aimed at 5 – 30 as the advert talks about food and what’s in the food also so it can be based for younger children and adults but primary this advert would be for adults. Also I would say that the mc Donald’s advert will have the target audience of all races, both genders and in the social classes of C1 – D since people in the E category are unemployed and may not have a disposable income, and the people in the A – B category may not be interested in this and go different types of more expensive restaurants.

In the advert we see a child about the age of 8 was letting off steam when he was playing but doing dangerous things and his parents told him not to do things like that and to be careful and when he then run to the counter of Mc Donald’s he was told he can this could show parents that mc Donald’s is a safe environment and the food is so good it’s worth running up to for it. This is a realistic advert because the family that was in the advert looked like a real family and wearing normal clothes that a parent and child would wear. Also during the advert one of their locations was at a house which is very family like.

The Postcode lottery advert is also a realistic advert since it’s something that people may do almost every week. This is aimed at both genders since anyone can do the lottery at the appropriate age. The age I would say that the postcode lottery is aimed at is 16+ since it can be done by anyone above the age of 16. I would also say that this can be done by all races, and it would mainly be aimed at people in the social classes of C1 – E since there is a big change of winning millions of pounds that they don’t have.

It’s obvious to the audience that this is a realistic advert because the people being filmed have just come out of their houses are so surprised and shocked they can believe and their facial expressions and emotions says it all since you can’t fake a reaction like that. Also the people were coming out of their houses in night wear and dressing gowns which also shows the audience that it’s real and it can happen to anyone even when they weren’t expecting it.

Anti-realist adverts use scenarios that are hard to believe or identify. 

The Haribo Starmix sweet advert is an anti-realistic advert and is mainly for the ages of 7 – 21 since not a lot of adults go out of their way to buy sweets. In the social classes of C2 – E with all races and both male and female.

In the advert for haribo starmix sweet there are older people in the working class who are sitting around eating the sweets with child voices which sounds like 6 year old boys and girls we know that this is anti-realistic since when you eat the sweets your voice won’t sound like that. But also the reason that they children voices is because if you’re an adult and you eat the sweets you can feel like you’re young again and don’t feel too old and your also never too old to eat a haribo. Also what may be attractive to children who are going to eat these sweets are the different colours and shapes.

Another anti-realistic advert that is very popular is the Snickers advert which would be aimed at people in the age range of 8 – 30 and can be for both genders since both male and female can buy snickers. Also the people that would most probably go out and buy snickers are people in the social classes of C1 – E since people in the A – B category most probably eat more expensive sweets, this can also be for all races. 

In the snickers advert they use a famous character known as ‘Mr Bean’ this also known as celebrity endorsement this is most likely used to get more publicity because ‘Mr Bean’ is a well-known character on television and people may think that if Mr Bean eats snickers then so should they. Also you can see that this anti-realistic since when eating the snickers the character believes that he can do flips and tricks which wouldn’t happen in real life if someone was going to eat this chocolate.   

Animation gives producers limitless ways of selling products imaginatively.

The Kit Kat advert is an animation advert because it’s based upon cartoon characters which would mainly be aimed towards to 5-13 with all races and are both male and female; I would also put the types of children that would watch this advert in the C1 – E social class.

The Kit Kat advert shows a man in his late 30’s walking around his work place looking quite dull, bored, and tired but then he sees a Kit Kat and eats it and he is then full of energy. The producers of the advert use very slow and boring music at first before the man eats the Kit Kat and then the music gets very upbeat once he’s eaten the Kit Kat this shows that once you eat the Kit Kat you can be full of energy and the upbeat music went with the theme of the advert. Kit Kat also uses a slogan ‘Have a break have a Kit Kat’ which goes with what the advert is trying to say.



Documentary takes on ‘real life’ feel that try to add trust and believability.  

The Mc Donald’s nugget advert would primarily be aimed at mothers with younger children who like going to Mc Donald’s so between the ages 21 – 40 this can be aimed at all races and aimed in the social class of C1-D this is because some families in the E category may not have a disposable income.

The Mc Donald’s advert uses a mothers opinion on what she thinks is good for her child to eat after hearing all these horror stories about what is in the chicken nuggets and once she hears what is really in the chicken nuggets she feels more comfortable going to Mc Donald’s. They documentary looked as if it was based upon real people which made it feel more real. They also showed a scene where the mother was looking up ‘what is really in your McNugget?’ but then had different words popping up over the television to cause terror for example words like slime, beaks, feet, and mush which is what is making people not want to buy it however they get a professional food teacher named Rosie to put mothers minds at rest which then makes people want to go out and buy some McNuggets.

Another documentary also shown on television is the KFC advert and is aimed all races, and is mainly aimed people aged 20-40 and both male and female can eat KFC and can enjoy it. The type of people that would go to KFC is people in the C1 – D social class and since people in the A-B most probably go to much more expensive and classier restaurants and people in the E social class may not have a disposable income since they are unemployed.

In the KFC advert they show the public the types of different ingredients that they use in KFC which makes it look more attractive since it looks fresh and is decorated to look that way to make people want to go there. They also show a nuclear family which has a mother, father, and young boy and girl, this could be to show that it’s family, friendly and boys, girls, men and women can all sit an enjoy it. They also have a slogan so that it can stick in the audience’s mind which is ‘Finger lickin’ good’.

Talking heads allow ‘real people’ to explain benefits of products and services.

The advert for Credit cards are mainly aimed at adults aged 18-60 and can both be male and female, they can also be any race since anyone can have a credit card and the type of class that the people would be in to have a credit card is all classes A-E because anyone can have one.

This advert shows us real people and their real opinions on what they think about the Money.co.uk website. This advert advises people which can be helpful if they don’t know what to do about their money or have any enquires at all.

Series offers audiences a chance to engage with characters as their story develops overtime. 

The Tesco series advert would mainly be aimed at women since the person that usually does the shopping are women and secondary target audience being men. The age of women that would shop in Tesco is from the ages of 25 – 65 and is all races, and the people that would shop there are most probably people in the social class of B – D since people in the E category may not have s disposable income to go out and buy groceries and the people in the A category may get people to out and buy their groceries for them in much more expensive stores.

The Tesco series advert shows a family a mother, father and their son. It shows the audience the mother looking at different prices which shows the audience that the others are the ones to usually check the prices and go for the on with the best value. The father is the one that talks with the woman at the checkout trying to get a better deal which shows his manly role in the family. The Tesco advert has a slogan of ‘every little helps’ which means that even if something is reduced by a little that little bit of money that you saved will come in handy somewhere else. This series of adverts had a lot of realism to it since that is what you would see in a grocery store and there wearing normal clothing which also shows that they are just like normal people.

Stand alone are on off adverts that are designed to have deep impact on audiences through strong messages and memorable audiences.

The Sainsbury’s advert would be aimed at primarily women since the people that would go and shop in Sainsbury and then the secondary target audience would be men. The age that I would aim this at are people aged 18- 65 I would say that this aimed at all races and is and can be aimed at both male and female, I would say that the people that shop at Sainsbury will be in the social class between B-D because people in the E social class may not have a disposable income after paying for bills etc.

The Sainsbury advert has a very emotional message by trying to convey their ethos at Christmas. This advert shows a family’s house has had a house fire and everything at Christmas was ruined and they had no food or presents until neighbours heard about the family and they decided too re decorate the house and have a Christmas together, the message is that no one should be alone and it’s about getting with your friends and family. The advert is very moving but is overturned when people come to help them and is turned into a positive. The sound that they use in the advert is a piano and is also a non-diegetic sound.